adidas x NHL
After Adidas signed on the National Hockey League uniform deal in 2016 from Reebok, we led a small team of creators to launch the Adidas "adizero" hockey uniform for all clubs.
A 1-minute hero video that celebrated the technology, fabrication, detailing, and design team's effort to change the sport from an on-ice perspective.
Video - GLP Productions
Creative Assets - Jeremy Nelson
Creative Direction - Flite Design Co.
As Adidas aimed to drive product narrative in 2017 that spoke to innovation, future crafting, eco-friendly material usage and more, the phrase "Form The Future" was born.