adidas x NHL

After Adidas signed on the National Hockey League uniform deal in 2016 from Reebok, we led a small team of creators to launch the Adidas "adizero" hockey uniform for all clubs. 


Creative DIrection





A 1-minute hero video that celebrated the technology, fabrication, detailing, and design team's effort to change the sport from an on-ice perspective.

Video - GLP Productions

Creative Assets - Jeremy Nelson

Creative Direction - Flite Design Co.

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The Campaign

As Adidas aimed to drive product narrative in 2017 that spoke to innovation, future crafting, eco-friendly material usage and more, the phrase "Form The Future" was born. 

© 2020 FLITE