MADDEN 21 

As Madden 21 introduced a new mode to the title called "The Yard", it was the brand's first foray into allowing purchasable gear items to outfit players. Each product drop is built from a theme or story as a pure capsule-based product strategy.

SERVICE

Creative DIrection

BRAND

EA Sports

YEAR

2019

The integration of Nike Football product came with an enhanced 99 Club capsule, alongside custom designed Nike Vapor's and Jordan X's.

Madden 21's "vanity" ranged from concepts that tied to locations that are military and Miami-based, as well as custom-designed player gear.

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BATTLE ON

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MOSSED

To commemorate one of the greatest wide receivers of all-time, we created a highly unique uniform system that brings a grassy-moss effective throughout the fabrication of the jersey, as well as unique player branding on the other football accessories.

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