adidas x LA KINGS

Adidas unique relationship with the city of Los Angeles carved a pathway for the Hockey business to drive hyper-localized stories that tied in sport and creativity. 


Creative DIrection





Never1959 is a renown graffiti artist whose art has been featured on ESPN, SportCenter, Delta airlines and more. 

Featured Artist - Jonas Never

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The Campaign

Here to Create. The program was drafted on an effort to drive social engagement within the hockey community, as well as foot traffic into one of Adidas key doors in Santa Monica, CA. LA Kings fans could come into the store, sign a hockey jersey, create their own tees, and see Jonas Never painting live in-store.

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