An up and coming brand in the fight-fitness world, focusing exclusively on women's product, we focused on bringing a sense of grit and attitude to Society Nine's apparel line.
Tough-Her, Fast-Her, Strong-Her. A series of tees and tanks that focus on the female fight mentality.
A nod back to Muhammad Ali, the Float + Sting tee harkened back to the movement of the butterfly and the sting of the bee.
We focused on bringing in core performance fonts, that appeared breathable and simple to wear.